The 10 best professional services website examples in 2025
May 28, 2025
Viedoc partnered with Blend to build a new website on HubSpot Content Hub. The results have been immediate and impressive - in just one quarter, their new website delivered a 100% increase in new user to MQL conversion rate and a 14% increase in demo requests. Read on to discover how we created a site that delivered such quick impact.
In 2024, Viedoc engaged Blend to design and develop a new HubSpot website. The results exceeded expectations. The team demonstrated high professionalism and responsiveness, consistently delivering quality outcomes throughout the project.
The project was completed on schedule and within budget, reflecting commendable project management. Blend's expertise and meticulous attention to detail ensured the website was visually appealing and functionally robust, aligning seamlessly with our goals.
Dan Spring
Digital Marketing Lead at Viedoc
Viedoc offer an innovative Electronic Data Capture (EDC) system that streamlines clinical research processes. Their cloud-based platform enables pharmaceutical companies, biotechnology firms, and research organisations to collect, manage, and analyse clinical trial data more efficiently and securely.
Trusted by research teams worldwide, Viedoc's cutting-edge technology supports the development of life-changing treatments by making clinical trials faster, more reliable, and more cost-effective.
Viedoc had a strong marketing foundation with good investment in the right channels and a knowledgeable team that understood their market. However, their website wasn't effectively communicating their value proposition or showcasing their product in the best possible way.
The website suffered from three critical challenges:
Viedoc needed a comprehensive solution that would not only address these website challenges but also create an integrated marketing platform that could scale with their business.
Blend created a new website using HubSpot Content Hub and onboarded Viedoc to the platform for their broader marketing operations. The website redesign was the primary focus, with supporting HubSpot implementation to create an integrated marketing foundation.
The project began with developing a comprehensive website strategy informed by data and user research to set the foundation for all other phases.
We conducted a thorough audit of the existing website to identify specific pain points and conversion barriers that were preventing visitors from engaging effectively with Viedoc's content and offerings.
Building on Viedoc's existing persona work, we analysed how their target audiences should be reflected in the website structure and content strategy to create more relevant buying experiences.
We analysed Viedoc's current conversion setup and developed recommendations based on buyer behaviour patterns to create more intuitive and effective conversion paths throughout the site.
Through comprehensive keyword research, we identified high-intent commercial keywords that could be mapped to product pages to capture in-market buyers actively searching for clinical trial solutions.
We created a strategic sitemap featuring all required pages, with each decision backed by research and data to ensure the site architecture would effectively serve both users and business objectives.
Page sections were mapped out in low-fidelity wireframes to establish the optimal information hierarchy and user flow before moving into the design phase.
Our creative team designed a website that effectively communicates Viedoc's value proposition while providing an exceptional user experience. The clean, modern design combines Viedoc's established brand identity with high-quality software imagery that buyers need to evaluate the platform. Information is presented clearly and logically, making it easy for visitors to find exactly what they're looking for.
A comprehensive mega menu helps users navigate to relevant content quickly and intuitively, addressing one of the key usability issues from the previous site.
Recognising that many software buyers prefer browsing in dark mode, we included this option to enhance user comfort and engagement. Strategic placement of calls-to-action and conversion elements guides visitors naturally through their evaluation journey.
The website was developed on HubSpot Content Hub with a focus on scalability and ease of management, enabling Viedoc's team to take full control of their website and evolve it as their business needs change.
We utilised HubDB to create an efficient system for managing resources, making it straightforward for the Viedoc team to maintain and update important content like case studies, whitepapers, and product documentation.
Despite incorporating high-quality visuals and comprehensive Google Analytics tracking code, the website passes Google's Core Web Vitals assessment thanks to our lean codebase and HubSpot's built-in performance capabilities.
Beyond the website, we onboarded Viedoc to key HubSpot tools to create an integrated marketing foundation:
We analysed the first quarter since the website went live to measure immediate business impact, and the results demonstrate significant improvement across key metrics:
The conversion rate improved from 0.7% in Q1 2024 to 1.4% in Q1 2025 - a 100% increase. This represents the primary objective of website optimisation: converting more existing traffic and making all other marketing investments work harder.
Q1 2025 saw a 14% increase in demo requests compared to Q1 2024, demonstrating that more visitors are taking the crucial step of requesting product demonstrations.
These results show that the new website is immediately delivering on its promise to convert traffic more effectively, creating better returns on Viedoc's existing marketing investments.
Viedoc's partnership with Blend has delivered huge impact:
